Sharing what we do as Rotarians is the best advertising possible to attract new members. Our actions shape our public image and demonstrate the impact we have in our communities and the world. Are your district and club Public Image Chairpersons taking full advantage of all the resources available to help you share our work? Share this article with them to maximize your impact.

Rotary’s Brand Center has resources to help you share your stories and promote your impact to your community:

• Watch the “Getting Started With the Brand Center” video for an overview of the tools you can use to tell your club’s stories.
• Use the People of Action messaging and materials in the Brand Center to build awareness and understanding of Rotary and the difference your club makes.
• Take public image courses in the Learning Center, such as The Rotary Brand, which conveys the benefits of a consistent, recognizable brand; and Our Logo: Representing Rotary, which demonstrates how to use Rotary’s logos consistently and correctly.